Talk at Tanween 2020: Empathy Marketing

Sometimes referred to as Empathetic Marketing or Empathy-based Marketing, Empathy marketing is a term popping up everywhere by marketers and agencies that prioritize consumer-centric messaging and impact. We have seen the evolution of marketing since 1450 with the first mass-production of flyers and brochures. What next? With tools like big data, server farms, and information accessibility it is more important now than ever to function from a moral value system of service and global betterment. The foundation of this vision is the journey of the individual consumer.

Read More
Identity as it Relates to "Personal Branding from Within"

Identity, uniqueness, and differentiator are just some words that describes the root of what makes a brand, including personal brands, memorable and attractive.

It's a little fuzzier for a personal brand because our sense of identity and confidence around it doesn't have much guidance or principles that we speak openly about as a community. Let's explore with Sarah Alamoudi!

Read More
OFF as it relates to “Personal Branding from Within”

Turning off to work better is counter-intuitive BUT the greatest asset to your personal brand. It's so easy to choose activities you're good at instead of talking about what you're good at, but you and I both know that leaves you with less opportunities. Let's explore!

Read More