Sometimes referred to as Empathetic Marketing or Empathy-based Marketing, Empathy marketing is a term popping up everywhere by marketers and agencies that prioritize consumer-centric messaging and impact. We have seen the evolution of marketing since 1450 with the first mass-production of flyers and brochures. What next? With tools like big data, server farms, and information accessibility it is more important now than ever to function from a moral value system of service and global betterment. The foundation of this vision is the journey of the individual consumer.